{"id":21862,"date":"2018-02-09T09:30:15","date_gmt":"2018-02-09T00:30:15","guid":{"rendered":"https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=21862"},"modified":"2018-02-11T21:36:33","modified_gmt":"2018-02-11T12:36:33","slug":"2-7","status":"publish","type":"post","link":"https:\/\/kawashimablog.com\/?p=21862","title":{"rendered":"\u3010\u77e5\u3063\u3066\u3066\u5f97\u3059\u308b\u30db\u30c6\u30eb\u306e\u696d\u754c\u7528\u8a9e\u3011\u7565\u8a9e\u304c\u82e6\u624b\u3068\u306f\u8a00\u308f\u305b\u306a\u3044\uff01 Part.2\u2502RevPAR(Revenue Per Available Room)\u3092\u8003\u3048\u308b"},"content":{"rendered":"<h3 class=\"style3b\">RevPAR\uff08\u30ec\u30f4\u30d1\u30fc\uff09\u306f\u3001\u4e00\u65e5\u3042\u305f\u308a\u306e\u8ca9\u58f2\u53ef\u80fd\u5ba2\u5ba4\u6570\u3042\u305f\u308a\u5ba2\u5ba4\u58f2\u4e0a\u3092\u8a00\u3044\u307e\u3059<\/h3><p>\u524d\u56de\u306e\u7d9a\u304d\u3067\u3059\uff01<br \/><a href=\"https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=21860\" target=\"_blank\" rel=\"noopener\">https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=21860<\/a><\/p><p><br \/>\u6628\u65e5\u306fADR\uff08\u30a8\u30fc\u30fb\u30c7\u30a3\u30fc\u30fb\u30a2\u30fc\u30eb\uff09\u306b\u3064\u3044\u3066\u66f8\u304d\u307e\u3057\u305f\u3002<br \/>\u304a\u3055\u3089\u3044\u3059\u308b\u3068\u3001\u3064\u307e\u308a\u306f\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\u306e\u4e8b\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/><br \/>\u4f8b\u3048\u3070\u3001\u5168\u5ba2\u5ba4\u306e\u58f2\u4e0a\u304c100\u4e07\u5186\u3067\u5229\u7528\u3055\u308c\u305f\u5ba2\u5ba4\u6570\u304c10\u5ba4\u3067\u3042\u308c\u3070\u3001ADR\uff08\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\uff09\u306f10\u4e07\u5186\u306b\u306a\u308a\u307e\u3059\u3002<br \/><br \/>\u305d\u308c\u306b\u4ed8\u3044\u3066\u304f\u308b\u8a00\u8449\u3068\u3057\u3066\u3001\u5ba2\u5ba4\u7a3c\u50cd\u7387\u306fOCC\uff08Occupancy Ratio\uff09\u3068\u8a00\u308f\u308c\u307e\u3059\u3002<br \/><br \/>OCC \uff1d \u8ca9\u58f2\u3067\u304d\u305f\u5ba2\u5ba4\u6570 \u00f7 \u5ba2\u5ba4\u7dcf\u6570 \u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<br \/>10\u5ba4\u8ca9\u58f2\u3057\u3066\u3044\u30668\u5ba4\u58f2\u308c\u308c\u3070\u3001\u7a3c\u50cd\u7387\uff08OCC\uff09\u306f80%\u3067\u3059\u306d\u3002<br \/><br \/><br \/>\u3053\u306e2\u3064\u3002<br \/>ADR\u3068OCC\u304c\u51fa\u3066\u304d\u305f\u3089\u3001\u4eca\u5ea6\u306fRevPAR\uff08\u30ec\u30f4\u30d1\u30fc\uff09\u3068\u8a00\u3046\u6307\u6a19\u3092\u77e5\u3063\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\uff01<br \/><br \/><br \/><a href=\"https:\/\/kawashimablog.com\/wp01\/yufuin\/wp-content\/uploads\/2018\/02\/d76388c1aee0608d8805ad78507f6384.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22007 aligncenter\" src=\"https:\/\/kawashimablog.com\/wp01\/yufuin\/wp-content\/uploads\/2018\/02\/d76388c1aee0608d8805ad78507f6384.png\" alt=\"\" width=\"574\" height=\"52\" srcset=\"https:\/\/kawashimablog.com\/wp01\/wp-content\/uploads\/2018\/02\/d76388c1aee0608d8805ad78507f6384.png 574w, https:\/\/kawashimablog.com\/wp01\/wp-content\/uploads\/2018\/02\/d76388c1aee0608d8805ad78507f6384-300x27.png 300w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><br \/><br \/>\u3053\u306e\u8a08\u7b97\u306f\u30db\u30c6\u30eb\u95a2\u4fc2\u306e\u2026\u7279\u306b\u30ec\u30d9\u30cb\u30e5\u30fc\u306e\u30bb\u30df\u30ca\u30fc\u3068\u304b\u3067\u306f\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u306a\uff1f<br \/><br \/><\/p><blockquote><p><strong>\u3010RevPAR(Revenue Per Available Room)\u3068\u306f\uff1f\u3011<\/strong><br \/>\u4e00\u65e5\u3042\u305f\u308a\u306e\u8ca9\u58f2\u53ef\u80fd\u5ba2\u5ba4\u6570\u3042\u305f\u308a\u5ba2\u5ba4\u58f2\u4e0a\u3092\u8a00\u3044\u307e\u3059\u3002<br \/>\u8ca9\u58f2\u53ef\u80fd\u5ba2\u5ba41\u5ba4\u3042\u305f\u308a\u306e\u58f2\u4e0a\u3092\u8868\u3059\u5024\u3067\u3042\u308a\u3001\u5ba2\u5ba4\u58f2\u4e0a\u3092\u8ca9\u58f2\u53ef\u80fd\u5ba2\u5ba4\u6570\u3067\u9664\u3057\u305f\u5024\u3067\u3001OCC\uff08\u5ba2\u5ba4\u7a3c\u50cd\u7387\uff09\u3092ADR\uff08\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\uff09\u3067\u4e57\u3058\u305f\u5024\u3068\u7b49\u3057\u304f\u306a\u308b\u3002<\/p><\/blockquote><p><br \/><br \/>\u6b63\u5f0f\u306b\u306fRevenue Per Available Rooms \uff08\u30ec\u30d9\u30cb\u30e5\u30fc \u30d1\u30fc \u30a2\u30d9\u30a4\u30e9\u30d6\u30eb \u30eb\u30fc\u30e0\u30ba\uff09\u3068\u8a00\u3044\u307e\u3059\u3002<br \/><br \/><br \/><br \/>\u2026<br \/>\u2026\u2026<br \/><br \/>\u3061\u3087\u3063\u3068\u305d\u3053\u306e\u30a2\u30ca\u30bf\uff01<br \/>\u6628\u65e5\u304b\u3089\u30ed\u30fc\u30de\u5b57\u306e\u7565\u8a9e\u3070\u304b\u308a\u8a18\u4e8b\u3067\u4f7f\u3063\u3066\u304a\u308a\u307e\u3059\u304c\u2026\u30e1\u30f3\u30c9\u30a4\u304b\u3089\u3063\u3066\u96e2\u8131\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u306d\uff08\u7b11\uff09<br \/><br \/>\u30dc\u30af\u3082\u305d\u3093\u306a\u306b\u4f7f\u3044\u6163\u308c\u3066\u304a\u3089\u305a\u3001\u3069\u3063\u3061\u304b\u3068\u8a00\u3046\u3068\u30ec\u30d9\u30cb\u30e5\u30fc\u306f\u7565\u8a9e\u542b\u3081\u3066\u82e6\u624b\u306a\u5206\u91ce\u3067\u3059\u306e\u3067\u3001\u4eca\u56de\u4e00\u7dd2\u306b\u52c9\u5f37\u3057\u3066\u884c\u304d\u307e\u3057\u3087\u3046\u3002<br \/><br \/><\/p><h5 class=\"style5a\"><span style=\"font-size: 14px;\">RevPAR\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h5><p><span style=\"font-size: 14px;\">RevPAR\u3092\u30ab\u30f3\u30bf\u30f3\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u5229\u7528\u304c\u306a\u304b\u3063\u305f\uff08\u58f2\u308c\u306a\u304b\u3063\u305f\uff09\u5ba2\u5ba4\u306e\u640d\u5931\u5206\u3082\u542b\u3081\u305f\u3001\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u304c\u6240\u6709\u3059\u308b\u5168\u5ba2\u5ba41\u5ba4\u3042\u305f\u308a\u306e\u58f2\u4e0a\u9ad8\u304c\u5206\u304b\u308b\u5024\u306b\u306a\u308a\u307e\u3059\u3002<br \/><br \/>\u4f8b\u3048\u307010\u5ba4\u306e\u5bbf\u306e\u5834\u5408\u30012\/9\u306e\u5bbf\u6cca\u304c9\u5ba4\u58f2\u308c\u30661\u5ba4\u4f59\u3063\u3066\u3082\u3001\u58f2\u308c\u306a\u304b\u3063\u305f1\u5ba4\u3092\u542b\u3093\u306010\u5ba4\u3067\u8a08\u7b97\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p><p>\u3061\u306a\u307f\u306b\u3001OCC\uff08\u5ba2\u5ba4\u7a3c\u50cd\u7387\uff09\u3092ADR\uff08\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\uff09\u3067\u639b\u3051\u305f\u6570\u5024\u304cRevPAR\u3067\u3059\u3002<br \/><br \/><br \/><strong>OCC x ADR = RevPAR<\/strong><br \/><br \/><br \/>OCC\uff08\u5ba2\u5ba4\u7a3c\u50cd\u7387\uff09\u304c75%\u3067ADR\uff08\u5e73\u5747\u5ba2\u5ba4\u5358\u4fa1\uff09\u304c2\u4e07\u5186\u3067\u3042\u308c\u3070\u3001RevPAR\u306f1\u4e075\u5343\u5186\u3068\u306a\u308a\u307e\u3059\u3002<br \/><br \/>\u3053\u306e\u6570\u5024\u3092\u628a\u63e1\u3057\u3066\u3044\u308c\u3070\u3001\u5bbf\u6cca\u90e8\u9580\u306e\u53ce\u76ca\u6027\u3092\u793a\u3059\u6307\u6a19\u3068\u3057\u3066\u4ed6\u306e\u30db\u30c6\u30eb\u3068\u306e\u6bd4\u8f03\u3082\u5bb9\u6613\u3068\u306a\u308b\u6307\u6a19\u306b\u306a\u308b\u3067\u3057\u3087\u3046\uff01<br \/><br \/><br \/>\u30b3\u30ec\u3067\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u306e\u30bb\u30df\u30ca\u30fc\u3067ADR\u3084OCC\u3084RevPAR\u3063\u3066\u4f7f\u308f\u308c\u3066\u3082\u3001\u3082\u3046\u5927\u4e08\u592b\u3067\u3059\u3088\u306d\uff1f\u2026\u591a\u5206\uff08\u7b11\uff09<br \/><br \/><\/p><h5 class=\"style5a\">\u3055\u3044\u3054\u306b<\/h5><p>\u30dc\u30af\u306f\u65c5\u9928\u306b\u5c31\u8077\u3092\u3057\u305f\u6642\u306b\u3001\u307e\u305a\u300c\u30db\u30c6\u30eb\u306e\u696d\u754c\u7528\u8a9e\u300d\u3068\u8a00\u3046\u30e2\u30ce\u306b\u306f \u304b\u306a\u308a\u3068\u307e\u3069\u3044\u307e\u3057\u305f\u3002<br \/>\u305d\u308c\u306b\u304b\u306a\u308a\u30db\u30c6\u30eb\u6b74\u306e\u9577\u3044\u65b9\u3068\u304a\u8a71\u3059\u308b\u3068\u3001\u7d50\u69cb\u696d\u754c\u7528\u8a9e\u3092\u4f7f\u308f\u308c\u308b\u3093\u3067\u3059\u3088\u306d\u3002\u3002<br \/><br \/>Blog\u8a18\u4e8b\u5185\u3067\u306f \u51fa\u6765\u308b\u3060\u3051\u5206\u304b\u308a\u3084\u3059\u304f\u3057\u305f\u3044\u3068\u5fc3\u639b\u3051\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u305f\u307e\u306b\u306f\u3053\u3046\u3084\u3063\u3066\u696d\u754c\u7528\u8a9e\u3092\u89e3\u4f53\u3057\u3066\u5206\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3092\u5165\u308c\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u306a\u301c\u3063\u306a\u3093\u3066\u601d\u3063\u305f\u308a\u3057\u307e\u3057\u305f\u3002<br \/>\u77e5\u3063\u3066\u3066\u640d\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u306d\u3002<br \/><br \/><br \/>\u3067\u306f\u904e\u53bb\u8a18\u4e8b\u3067\u3059\u304c\u3001\u672a\u3060\u306b\u4eba\u6c17\u306e\u30b3\u30c1\u30e9\u306e\u8a18\u4e8b\u3082\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\uff01<br \/>\u2193\u3000\u2193\u3000\u2193<br \/><strong>\u300c\u3010\u7279\u6b8a\u306a\u30db\u30c6\u30eb\u306e\u696d\u754c\u7528\u8a9e\u3011\u96e3\u3057\u3044\u30db\u30c6\u30eb\u7528\u8a9e\u306f\u3001\u304a\u5ba2\u69d8\u306b\u307b\u3068\u3093\u3069\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044\u3068\u601d\u3063\u305f\u65b9\u304c\u826f\u3044\u3002\u300d<br \/><\/strong><a href=\"https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=7520\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14px;\">https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=7520<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"RevPAR\uff08\u30ec\u30f4\u30d1\u30fc\uff09\u306f\u3001\u4e00\u65e5\u3042\u305f\u308a\u306e\u8ca9\u58f2\u53ef\u80fd\u5ba2\u5ba4\u6570\u3042\u305f\u308a\u5ba2\u5ba4\u58f2\u4e0a\u3092\u8a00\u3044\u307e\u3059\u524d\u56de\u306e\u7d9a\u304d\u3067\u3059\uff01https:\/\/kawashimablog.com\/wp01\/yufuin\/?p=21860\u6628\u65e5\u306fADR\uff08\u30a8\u30fc\u30fb\u30c7\u30a3\u30fc\u30fb\u30a2\u30fc\u30eb [&hellip;]","protected":false},"author":1,"featured_media":22007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1458],"tags":[1203,1830,1831,2124],"class_list":["post-21862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1458","tag-adr","tag-occ","tag-revpar","tag-2124"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u77e5\u3063\u3066\u3066\u5f97\u3059\u308b\u30db\u30c6\u30eb\u306e\u696d\u754c\u7528\u8a9e\u3011\u7565\u8a9e\u304c\u82e6\u624b\u3068\u306f\u8a00\u308f\u305b\u306a\u3044\uff01 Part.2\u2502RevPAR(Revenue Per Available Room)\u3092\u8003\u3048\u308b - \u5ddd\u5d8bBlog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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